ARDBEG DISTILLERY TO CELEBRATE ALL THINGS ‘PEAT & LOVE’ FOR ARDBEG DAY 2018

let’s begin

Ardbeg Day falls on Saturday, 2^nd June 2018. This year, the Islay distillery will be rolling back the years to the Ardbeg Village of the late 1960s

Each year, Ardbeg Day marks the end of Islay’s Festival of Music and Malt, Fèis Ìle, with a global celebration of the untamed spirit of Islay. Eagerly anticipated by Ardbeggians and smoky malt whisky enthusiasts the world over, this year will take them back in time for a celebration of all things ‘Peat & Love’.

Inspired by the alternative lifestyle and unorthodox spirit of a previous generation, Ardbeg will release this year’s celebratory Limited Edition, Ardbeg Grooves. In his latest experiment, Dr Bill Lumsden, Ardbeg’s Director of Distilling, Whisky Creation and Whisky Stocks has used re-toasted red wine casks to mature a portion of the whisky. While still sticky with the residue of the wine, these casks were intensely charred to produce heavy grooves into the surface of the wood, a technique that has produced more intense flavours. The result is a whisky aromatic with smoked spices, distant bonfires and chilli-seasoned meats.

Meanwhile, all across the world, Committee Members and lovers of smoky malt will be invited to don their flares, channel some ‘flower power’ and celebrate their passion for the peaty whisky they “dig” above all others.

Distillery Manager Mickey Heads said: “The Ardbeg Village of the 1960s was a very different place – a groovy wee community, with its own post office, billiards hall, two choirs and even a football team. These days the Ardbeg community is a worldwide one, and Ardbeg Day is the best way for us all to come together and raise a dram to the ultimate Islay single malt.”

Ardbeg Day in the UK will play host to a live online tasting, broadcasting to all Ardbeg Embassies nationwide, uniting them in a celebration of Islay’s peatiest malt. The day will also see the launch of Ardbeg’s Summer of Peat & Love Campaign, where Ardbeg’s own 1960s inspired VW van will tour the country making stops at a number of leading music festivals, bars and Ardbeg Embassies serving smoky drams to the masses, spreading a taste of Islay’s ‘Peat & Love’ and good vibes along the way. More details on Ardbeg’s Summer of Peat & Love will be released in the forthcoming weeks.

The Committee release of Ardbeg Peat & Love bottled at 51.6% goes on sale at 9am on 14^thMarch 2018, RRP: £89. Committee Members will receive a link to purchase their own special bottle. www.ardbeg.com

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Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.