GreatDrams is one man's mission to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining.

Register

A password will be e-mailed to you.

SCOTCH WHISKY BRAND CHAMPION 2014: JOHNNIE WALKER

Johnnie-Walker Scotch whisky brand champion By far the world’s largest Scotch whisky brand, Johnnie Walker is named our Brand Champion in the sector

With China’s continuous clampdown on extravagant gift giving and spending, coupled with Scotland’s impending referendum on independence, it has certainly been a tempestuous year for the Scotch whisky category.

On the surface, an increase in sales of 200,000 cases by Grant’s may not appear something to write home about. However, compare the brand’s 7% growth to Chivas Regal’s and J&B Rare’s declines of -3% and -5% respectively, then Grant’s steady ascent from fifth to third place is an undeniably impressive accomplishment.

SCOTCH WHISKY
BRAND OWNER 2009 2010 2011 2012 2013 % +/-
Johnnie Walker Diageo 15.3 16.2 18.0 19.7 20.1 2%
Ballantine’s Pernod Ricard 5.7 6.1 6.4 5.8 6.0 3%
Grant’s William Grant & Sons 4.8 5.0 5.0 4.4 4.7 7%
Chivas Regal Pernod Ricard 3.8 4.5 4.8 4.8 4.6 -3%
J & B Rare Diageo 5.1 4.9 4.8 4.2 4.0 -5%
The Famous Grouse Edrington 2.8 3.0 2.9 3.4 3.4 0%
Dewar’s Bacardi 3.2 3.3 3.2 3.0 3.0 0%
William Lawson’s Bacardi 1.6 1.7 2.3 2.6 2.8 8%
William Peel Belvedere 2.3 2.5 2.9 2.5 2.6 4%
Bell’s Diageo 2.3 2.4 2.5 2.5 2.5 0%
Label 5 La Martiniquaise 2.2 2.3 2.5 2.5 2.5 0%
Teacher’s Highland Cream Beam Suntory 1.7 1.9 2.1 2.1 2.0 0%
Buchanan’s Diageo 1.3 1.4 1.6 1.9 1.9 0%
Clan Campbell Pernod Ricard 1.7 1.7 1.9 1.3 1.6 23%
Passport Pernod Ricard 0.9 1.0 1.2 1.4 19%
Sir Edward’s Bardinet 1.0 1.1 1.3 1.3 1.4 8%
100 Pipers Pernod Ricard 2.0 1.7 1.7 1.5 1.3 -13%
Glenfiddich William Grant & Sons 0.7 0.9 1.1 1.0 1.0 0%

Click here to view original web page at www.thespiritsbusiness.com

Leave a Reply

%d bloggers like this: