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Scotch whisky exports to China plummeted by 30% last year, dropping the region out of the top 20 markets for Scotch.

Scotch whisky export to China dropped sharply in 2013 due to the government’s continuing campaign of austerity Data released by the Scotch Whisky Association (SWA) today shows Scotch exports to the country dropped to £51 million in 2013.

This decline has been attributed to the Chinese government’s continuing campaign of austerity, which has seen a crackdown on conspicuous spending and gifting.

“The unprecedented investment programmes in Scotch Whisky by producers show that in the long term they are confident that demand will continue to grow,” said David Frost, CEO of the SWA.

“However, in the short run, there are some economic headwinds. Formal and informal barriers to trade remain. We should remember that the industry’s success does not come automatically but is based on hard work, investment and careful stewardship.”

Overall, Scotch whisky represents around 85% of Scottish food and drink exports and nearly a quarter of the British total.

Numerous drinks producers and spirits categories, most notably high-end Scotch and Cognac, have admitted to suffering financially as a result of the measures, which were first embarked upon at the end of 2012 in order to counter claims of corruption among the military and […]

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