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Original article here: Suntory Whisky 3-D Printed the World’s Most Incredible Ice Cubes | Adweek.

Suntory Whisky 3-D Printed the World’s Most Incredible Ice Cubes TBWA creates landmarks and characters in miniature By Tim Nudd

March 31, 2015, 1:37 PM EDT

Advertising craft doesn’t get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan’s Suntory Whisky.

The agency used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Advertising craft doesn’t get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan’s Suntory Whisky.

The agency used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsiusto keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. “A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Fujiwara added.

The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

Lots more images, along with credits, below.

via Suntory Whisky 3-D Printed the World’s Most Incredible Ice Cubes | Adweek.

 

 

 

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