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Premium spirits & whisky consultant Greg Dillon

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits.

My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

WRITER | PREMIUM SPIRITS & WHISKY CONSULTANT | JUDGE & PRESENTER

Want to talk? Click here to email me

 

ACCREDITATIONS & AWARDS
IWSC-Judge The-Spirits-Business-Master-Medal The-Spirits-Business-Master-Medal IWSC2015-Communicator-OTY-Trophy-Shortlist-PNG HC-company

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I WRITE FOR
WHISKY QUARTERLY logo Whisky magazine logo Liquor.com logo

 

whisky consultant Greg Dillon holding a dram of whisky

GreatDrams Consulting is all about creating and building commercially successful brands through thoughtful, strategically-led brand and messaging solutions built from the end customer (on and off trade)

The kinds of consulting projects I typically work on with whisky and spirits brands:

INSIGHT STUDIES

Including: 

Market research
Consumer research
Competitor research
Shopper marketing analysis

… and much more.

BRAND STRATEGY

Including: 

Naming
Positioning
Portfolio / brand architecture
Customer / retail / shopper journey building
Social media strategy

… and much more.

BARS AND RESTAURANTS

Including: 

Spirits list / collection building
Social media strategy
Experience creation

… and much more.

COLLABORATIONS

Including: 

Content authorship
Writing commissions
Ambassadorial services
Event hosting
Competition running
Competition judging

… and much more.

STAFF TRAINING

For brands: engagement workshops, brand education, category education
For bars: Service development, specific brand / product training, whisky/gin category inductions and training

 

Email me on greg@greatdrams.com and lets work together to build something special

 

STILL WANT TO KNOW MORE?
  • Award-winning brand, business and spirits blogger; a global influencer engaging the trade and gently educating consumers
  • Working with some of the best design agencies and creative teams in the industry
  • Freelancing for nearly six years and enjoy writing in a style that provides something entertaining and interesting for everyone
  • In 2014, named one of the top 15 freelancers in the UK by IPSE, the Association of Independent Professional and the Self Employed
  • Most importantly, a lover and appreciator of premium spirits, and this passion makes an excellent writer, presenter and host

 

“Consultants were the best use of money I did not have at the start” – Dan, CEO, Cotswolds Distillery (not a client, but a great quote)