GreatDrams: Obvious one to start; tell me about All About The Cocktail and what lead you to start your own business?
Charlie: Having worked in cocktail bars and on the events scene in London for a few years, I began to do freelance work for a few brands, in particular Hendrick’s Gin and Tullamore DEW Irish whiskey. Around that time, I was making cocktails at a friend’s party as a birthday gift, and they went down so well that everyone kept suggesting that I set up my own company.
GreatDrams: I guess it would be handy for readers to understand what you’re up to day to day at the minute to make the All About The Cocktail happen?
GreatDrams: How have you found taking your idea to market? In terms of landing clients, events and creating something compelling etc.?
GreatDrams: What’s the most random event you have hosted?
GreatDrams: What has been the biggest challenge so far?
GreatDrams: And the biggest win?
GreatDrams: What are your favourite three whiskies?
GreatDrams: How are consumers reacting to what you’re doing? Are they interested in hearing about ingredients and flavour or more about the spirits and grab and go style consumption?
GreatDrams: What would be your top tips for those creating cocktail at home or with friends?
Once you have those steps in place you can just let loose.