Suntory Whisky 3-D Printed the World’s Most Incredible Ice Cubes | Adweek
let’s begin
Suntory Whisky 3-D Printed the World's Most Incredible Ice Cubes TBWA creates landmarks and characters in miniature By Tim Nudd
March 31, 2015, 1:37 PM EDT
Advertising craft doesn’t get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan’s Suntory Whisky.
The agency used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Advertising craft doesn’t get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan’s Suntory Whisky.
The agency used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsiusto keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. “A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Fujiwara added.
The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.
Lots more images, along with credits, below.
Greg
You might be interested in
More from the blog
Follow greatdrams
latest articles
Latest whisky
exclusively from GreatDrams
