INTRODUCING HIGHLAND PARK ICE EDITION 17 YEAR OLD SINGLE MALT SCOTCH WHISKY – press release

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‘Celebrating Norse myths, legends and our Viking roots’ through the Highland Park Ice Edition

Highland Park, the award-winning single malt whisky distributed by Maxxium UK, is proud to announce the launch of their ICE EDITION.  

This stunning expression celebrates the Viking roots of the brand’s Orkney Island home, where the Norse influence and culture were woven for hundreds of years before Highland Park single malt whisky was created.

Naturally vivid and radiant in colour with a 53.9% ABV, this special edition has been aged predominantly in ex-bourbon casks and is limited globally to only 30,000 bottles.

Highland Park, the award-winning single malt whisky distributed by Maxxium UK, is proud to announce the launch of their ICE EDITION.  

This stunning expression celebrates the Viking roots of the brand’s Orkney Island home, where the Norse influence and culture were woven for hundreds of years before Highland Park single malt whisky was created.

Naturally vivid and radiant in colour with a 53.9% ABV, this special edition has been aged predominantly in ex-bourbon casks and is limited globally to only 30,000 bottles.

Jason R. Craig, Brand Director, Highland Park, commented:

“This 17 year old single malt has a classic Highland Park flavour. The dynamic soft spicy notes complement and intertwine with creamy vanilla hues, providing a balanced, long finish – a truly harmonious whisky to savour.

“In blue tinted bespoke glass reflecting dazzling and glittering ice, the bottle shape has been designed to evoke the distinctive sharpness and coolness of the mythical and magical Ice Realm.”

This new edition is encased in a stunning mountain shaped wooden cradle with accompanying wooden stopper. The intricate circle design on the label itself represents the circle of life – the creation of the world, protected by a dragon, a mythical creature often central in classic Norse mythology. A booklet accompanying this new variant, recounts the story of the realm of the Ice Giants and their wonderfully colourful battle against the Gods to rule the world.

ICE Edition will be followed by FIRE Edition in 2017 and follows on from the recent Valhalla Collection which championed the stories of four legendary Gods:  Thor, Loki, Freya and Odin who were to be found in Asgard.

Highland Park ICE Edition is available from specialist whisky retailers including Whisky Exchange and Master of Malt for an RRP of £190.

Tags: 17 year oldHighland Parkice editionScotch WhiskySingle Malt
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Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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